Booking Holdings

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Booking Holdings Inc., founded in 1996, is a global leader in the online travel agency industry. Known for its extensive portfolio of travel-related services, Booking Holdings provides a one-stop platform for travelers to book accommodations, flights, and various travel services.


The history of Booking Holdings dates back to 1996, marking the company's inception to revolutionize the way people plan and book their travel. Over the years, through strategic acquisitions and innovations, Booking Holdings has grown into a powerhouse in the online travel space.

Brands and services

Booking Holdings operates a diverse set of brands, each catering to different aspects of travel:

A flagship brand, specializes in accommodation reservations, offering a vast array of options from hotels to apartments. With a user-friendly platform and global reach, is a go-to choice for travelers seeking diverse lodging options.


Priceline focuses on providing discounted travel services, including hotel bookings, flight reservations, and car rentals. The "Name Your Own Price" feature allows users to bid on accommodations and flights, adding a unique dynamic to the booking process.


As a metasearch engine, Kayak aggregates and compares prices across various travel platforms, helping users find the best deals on flights, hotels, and rental cars. Kayak streamlines the search process, offering comprehensive results on a single platform.


Agoda specializes in accommodation bookings in Asia and beyond. With a strong presence in the region, Agoda caters to travelers looking for diverse lodging options, ranging from hotels to vacation rentals.


Focused on dining experiences, OpenTable allows users to discover and reserve tables at restaurants. This diversification complements Booking Holdings' broader vision of facilitating a seamless travel experience, including dining. concentrates on providing rental car services, allowing users to compare and book vehicles across various rental agencies globally. This service enhances the comprehensive travel solutions offered by Booking Holdings.

Global Reach

Booking Holdings has a worldwide presence, connecting travelers with services and accommodations across the globe. The company's diverse brands collectively contribute to its global reach, ensuring users have access to a wide range of travel options.

Innovation and Technology

Booking Holdings leverages technology to enhance the user experience. With advanced search algorithms, user-friendly interfaces, and mobile applications, the company stays at the forefront of technological innovation in the travel industry.

Sustainability Initiatives

As part of its commitment to responsible business practices, Booking Holdings engages in sustainability initiatives. This includes efforts to reduce its environmental impact, support local communities, and promote eco-friendly travel options.

Future Outlook

Booking Holdings continues to evolve its services and adapt to changing travel trends. The company remains committed to providing innovative solutions and expanding its global footprint, ensuring it remains a leading force in the online travel agency industry.


In summary, Booking Holdings Inc. stands as a comprehensive online travel agency, offering a range of services through its diverse portfolio of brands. With a rich history, global reach, and a commitment to technological innovation, Booking Holdings remains a key player in shaping the landscape of modern travel booking.


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